As of November 2025, the most popular mobile games in Japan, based on App Store/Google Play download and revenue rankings, as well as data from sources like Sensor Tower, are highlighted below. Established titles remain strong, and new releases with strong anime IP or prominent Gacha elements tend to become hits.
Top Grossing (Sales Ranking) – Stable & Popular Titles
These titles generate high revenue and are played long-term, driven by appealing Gacha mechanics and PvP (Player-versus-Player) content.
| Rank | Game Title | Genre | Key Features |
| 1 | Pokémon TCG Pocket (PokePoke) | Card Battle | Official digital Pokémon TCG. Ranked #1 in Japan for revenue/downloads in H1 2025. Exploded in popularity with expansion packs. |
| 2 | SD Gundam G Generation Eternal (G Gen Eternal) | Simulation RPG | Turn-based strategy using the Gundam IP. Significant surge in downloads/revenue following its 2025 release. |
| 3 | Fate/Grand Order (FGO) | RPG | Story-driven Gacha RPG. Consistently hits the #1 spot during major events. |
| 4 | Goddess of Victory: NIKKE | Shooter RPG | A beautiful gun-girl shooter. High popularity for characters like Gray. |
| 5 | Monster Strike (Monst) | Action RPG | Cooperative battle game played with friends. A long-running, consistently popular title. |
Top Downloads (Free DLs) – Casual & Popular Titles
These games are easy to start, often featuring simple puzzles or heavy advertising. Ideal for quick play sessions.
- The Battle Cats: Tower Defense. Simple, highly addictive, and a long-term staple.
- Dragon Ball Z Dokkan Battle: Card Battle. Experienced a revival due to its 10th-anniversary celebration.
- Blue Archive: Academy RPG. High-profile collaborations, such as with Kyoto, generate buzz.
- New Puzzle Hits: Titles like Color Block Jam and Poikatsu Screw Puzzle (short-time play, often linked to reward systems).
Noteworthy New Titles in 2025
These games, primarily released in October, are rapidly climbing the charts. Many are titles where rerolling (restarting for better initial draws) is often recommended.
| Game Title | Release Month | Genre | Key Features |
| Chaos Zero Nightmare | October | Roguelite RPG | Dark fantasy featuring beautiful girls who suffer mental breakdowns. Reached #1 Free App on the App Store. |
| unVEIL the World | October | Manga-style RPG | New title from Shueisha. Story progression designed to feel like “reading a manga.” |
| Stella Sola | October | Fantasy RPG | Action game focused on climbing a tower with beautiful female characters. |
| Arknights (Ongoing Updates) | Tower Defense | Hugely popular, with numerous figures released. Consistently high on the revenue charts. |
Recommendation on How to Start
Prioritize titles that can be enjoyed with low-to-no spending. Pokémon TCG Pocket and Monster Strike are great for beginners due to frequent events. New titles often have lower Gacha pity ceilings right after release.
