Apple’s new product announcements tend to be concentrated in specific periods throughout the year, but the format and content of these announcements change annually. Based on past examples, here is a summary of the release periods and product trends.
Apple New Product Release Periods and Trends
| Release Period | Main Events / Format | Main Products Announced | Past Key Release Examples |
| Spring (March-May) | Press Release Small Event | iPad MacBook Air iPhone SE Other Accessories | May 2024: iPad Pro (M4), iPad Air (M2) March 2022: iPhone SE (3rd generation), iPad Air (5th generation) |
| Summer(June) | WWDC(Worldwide Developers Conference) | Software (iOS, macOS, etc.) Pro Mac models New Chips | June 2024: iOS 18, macOS Sequoia, Apple Intelligence June 2023: Mac Pro, Mac Studio, Vision Pro (announcement only) |
| Autumn(September-October) | Large-scale Event (Online Stream) | iPhone Apple Watch AirPods MacBook Pro iMac | September 2024: iPhone 16 series, Apple Watch Series 10 September 2023: iPhone 15 series, Apple Watch Series 9 October 2023: MacBook Pro (M3), iMac (M3) |
Table Notes
- Spring (March-May): During this period, updates to the Mac and iPad series with new chips (M-series) are common. These are often announced suddenly via press releases.
- Summer (June): While WWDC is primarily for software developers, it has also become a platform for announcing new pro-grade products (like the Mac Studio and Mac Pro) and new chips.
- Autumn (September-October): This is Apple’s most important announcement season. New iPhones are typically announced in September, along with flagship products like the Apple Watch. Mac products may also continue to be announced in October.
This table represents general trends, and Apple may announce new products without prior notice. For precise information, it is necessary to wait for official announcements for each event.
