How many foreign tourists visited Japan?
The number of foreign tourists who visited Japan in 2024 reached approximately 36.87 million. This figure showed an increase of 47.1% compared to the previous year, exceeding the record set in 2019 by approximately 5 million.
According to data from the beginning of 2025, approximately 3.49 million foreign tourists visited Japan in March 2025, an increase of 13.5% compared to the same month last year. It was also reported that the number further increased in April 2025, with approximately 3.91 million visitors.
Thus, the number of foreign tourists visiting Japan is recovering from the effects of COVID-19, with tourists from South Korea and China accounting for a large proportion. The tourism industry is expected to recover in the future.
What are the main reasons for foreign tourists to visit Japan?
The main reasons for foreign tourists to visit Japan are diverse, but the following reasons are particularly popular.
- Enjoying Japanese food
Japanese food is one of the biggest attractions for foreign tourists, with 83.2% of tourists coming to Japan with the purpose of eating Japanese food. They are expected to enjoy local gourmet food such as sushi, ramen, and tempura.
- Shopping
Japanese-made cosmetics, fashion, and electrical appliances are popular, with 60.9% of tourists visiting for the purpose of shopping. High-quality products and items with unique designs are particularly sought after.
- Nature and scenic spot sightseeing
Many people also visit Japan’s beautiful nature and scenic spots, with 49.4% of tourists coming for this purpose. Mount Fuji, hot springs, and seasonal scenery are particularly popular.
- Cultural experience
Experiencing Japanese history and traditional culture is also an important purpose, with 26.7% of tourists visiting for this reason. These include tea ceremony and kimono experiences.
- Bathing in hot springs
Japan’s hot spring culture is also attractive, with 26.5% of tourists coming to Japan to enjoy hot springs. It is popular as a relaxing environment.
These objectives reflect the expectations and experiences of tourists when they visit Japan, with particular emphasis on food culture, shopping, and natural beauty.
What are the most popular tourist destinations in Japan for foreign tourists?
There are many popular tourist destinations in Japan. The following are particularly popular spots for foreign tourists.
- Tokyo
Sensoji Temple: One of the oldest temples in Japan, famous for its Kaminarimon Gate.
Tokyo Disneyland: A theme park popular with families.
Shibuya: A center of youth culture, with shopping and entertainment.
- Kyoto
Fushimi Inari Taisha: Famous for its Senbon Torii gates, many tourists visit.
Kinkakuji Temple: A golden temple surrounded by beautiful gardens.
Kiyomizu-dera Temple: A symbol of Kyoto, with great views.
- Osaka
Dotonbori: A center of food culture, where you can enjoy takoyaki and okonomiyaki.
Osaka Castle: A historic castle with beautiful surrounding parks.
- Mt. Fuji
A symbolic mountain of Japan, it is popular for hiking and sightseeing in the surrounding area.
- Okinawa
It is a popular resort destination with beautiful beaches and a unique culture.
These tourist destinations combine historical backgrounds, beautiful nature, and modern culture to provide a diverse experience for visitors.
